Hi! I'm Ricky 👋🏼
Product designer crafting intuitive experiences that drive measurable business impact.
Connect with me
Intelligence Inbox
Evolving a dense AI insights dashboard into a focused operational copilot that prioritizes decisions and helps restaurant operators act
SkyTab Onboarding
State-aware onboarding system that helped 11,000+ merchants launch 4.7 days faster and drove 18,000+ feature adoptions
Koto by Toyota
Automotive service platform combining e-commerce and digital key technology—45% more bookings and 82% digital key adoption
Shift4 Kiosk
Self-ordering kiosk that reduced order time by 30% and increased adoption by 20% through intuitive touch-first design
About
I’m a Senior Product Designer with 10+ years of experience turning complex operational systems into clear, scalable products. At Shift4, I lead end-to-end design for merchant onboarding, payments, kiosk, and AI-assisted experiences used by 20,000+ businesses.
My strongest work sits at the intersection of systems thinking, product strategy, and hands-on execution. I bring clarity to ambiguous problems, simplify data-rich and regulated workflows, and partner closely with product and engineering to ship across web, mobile, desktop, and touch-screen platforms.
I’ve delivered outcomes including 60% higher completion, 40% fewer escalations, and 50% faster design-to-development handoffs while building design systems that support 5+ product squads. I’m especially interested in AI-native products—using rapid prototyping and code to explore how intelligent systems can become more useful, trustworthy, and actionable.
